Tea Collection Fall / Winter: Nordic Design!
Tuesday, June 19, 2012
ALL ABOARD! It’s time to slip a few last sea shells in our pockets, stick a flower behind our ear, and say farewell to Bali. The Tea Collection Fall / Winter ship is ready to set sail, and this time it’s DESTINATION SCANDINAVIA!
We’re always excited to climb on board as Tea transports us to new locations around
the globe (past seasons’ collections have taken us to Japan, West Africa, Mexico, and
beyond), and we have to admit that we’ve been looking forward to this collection in particular for quite awhile. Late this past winter, we were invited to spend a sunny morning at Tea’s headquarters here in San Francisco to celebrate the unveiling of the Fall / Winter Nordic Design Collection (the fashion world is always ten steps ahead!); in addition to the obvious treat of seeing the newly out-of-wraps collection, hearing first-hand about the work that goes into each collection was eye-opening! The designers recounted their whirlwind, inspiration-gathering trip through Denmark, Sweden, and Finland; they returned home with heads (and notebooks) full of a mosaic of bikes zipping through Copenhagen, bright, bold Marimeko-esque patterns, chilly sleigh-rides through crisp, open country, and markets bursting with whimsical, woodland-inspired handcrafts.
As we toured Tea Collection’s headquarter showrooms, the influence of the
designers’ hands-on dreaming-up voyage was abundantly clear - and so was the fact that
we are heading into a STELLAR season with Tea! Nordic Design, like each season’s
collection, will arrive in our store in four tiers; we’ll fill you in on each new delivery
along the way, but by way of introduction to the whole season, think: bright splashes of neon and references to Mod silhouettes; fantastic, photo-realistic graphics for both boys and girls; bold, floral prints inspired by vintage Danish pottery; the perfect tug of war between youthful and quaint, traditional and modern; cozy, fresh, and fun!
The first tier of Nordic Design has already arrived in our store, and is looking pretty fantastic. The designers drew inspiration from Copenhagen for Danish Modern, and we’re just about ready to hop on a plane to Denmark! The boys’ graphics are big and bold: a geometric bike messenger whips across the City Biker Tee, while the multi-level Copenhagen Tee features buses, boats, and bikes, all mixed up with a good dose of highlighter yellow.
We love the delicate embroidery meandering through the girls’ collection, yarn-bombing bike spokes on the Cycle Chic Tee, and jewelling the Tivoli Gardens Dress. And as always, we can count on Tea to serve up the cozy layering pieces that tie it all together – this time, our favorite leggings and long-sleeved tees come in a new style of stripes: who knew heather grey and vivid neons would suit each other so well?
We're eager to head off to a fresh, new corner of the globe, and we couldn't wish for better traveling companions than you! Here's to a great season of Nordic Design - see you soon!