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A/W 2014 Kids' Fashion Trends: Woodland / Wonderland

Tuesday, July 15, 2014


Dreamy Autumn pieces from two new lines, Poppy Rose and Anais & I

Mid-July, and we know you're up to your elbows in brightly-hued beach towels, melting popsicles, and criss-crossed summer camp schedules. But here's a little secret: back-to-school shipments are already coming in weekly with Mike the UPS man, and the bulk of our deliveries will be on the racks in the next four weeks.

So what's on the menu for Autumn / Winter 2014? Every season we watch in delight as themes emerge from the broad range of lines we carry, and this season the trends are extra clear, and extra special. We're heading into a season full of cozy knits, new just-for-the-kids denim, prints and graphic inspired by whimsical woodland creatures, and more than a few bright pops of metallic shine.



Our young customers fill their imaginary worlds with an astonishing cast of fanciful creatures, and this season many designers chose to celebrate these joyful beasts in their prints and graphics. Egg Baby, a seasonal favorite for their snugly knits, have woven all sorts of magical animals into their designs (and wait 'til you see Winter Water Factory's polar bear print!). 



Look out, world: the kids have discovered denim, and they're not giving it back. From Tea Collection's grand-slam puffy denim vest and first-ever jean jacket to Pink Chicken's soft chambray Kennedy Dress, children's designer have made denim fresh and kid-friendly.
 



And as for those tiny feet? Elizabeth got starry-eyed at the Easy Peasy booth (can you blame her?) and we'll have stacks of their buttery-soft leather baby shoes coming in from France, all sprinkled with shine and doused with whimsy. (Baby's first steps ARE a work of magic, after all.)


Livie and Luca, a local shoe line and perennial Fiddlesticks favorite, has also fallen for woodland critters this season: we've picked up their new Hedgie to keep our best-selling Fox company (along with a few other surprises). 


Shine, shine, SHINE! They do it every day, and this season we're celebrating that with a shop packed full of our best buy yet (including quite a few glints and gleams of metallic glam, like those knock-out Pink Chicken Leggings above). Autumn / Winter 2014, here we come! 

P.S.
Join us here on our Autumn Trends Pinterest board for more dreaming...

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Win A $250 Fiddlesticks Shopping Spree

Wednesday, June 25, 2014

Who do we love? YOU, our customers! To show our appreciation, we've teamed up with Red Tricycle SF and twelve local, kid-friendly businesses to bring you a stellar Summer Giveaway.

From photo shoots to party packages to that oh-so-shiny, oh-so-tempting Fiddlesticks gift card, there's a whopping $4,000 in prizes up for grabs.

The best part? Red Tricycle totally gets you and your whirlwind-busy days, and contest entry takes no more than five seconds (three, if you type really fast). Head here to enter your name and your top-pick prize: that's it!

Fingers crossed that we'll be seeing YOU soon when you come in to stock up on birthday gifts / cross off all that baby shower shopping / beat the the back-to-school rush / spoil your favorite little kiddo -- all with a $250 Fiddlesticks gift card in hand.

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Willkommen in Deutschland!

Saturday, June 14, 2014
Sling on your rucksacks, boys and girls: as we transition from summer to fall (yes, already!), Tea Collection is whisking us across the map from Morocco to Germany, where we'll spend the Fall / Winter season.



Every season, Tea sends its design team to a new country to gather snapshots, fabric swatches, and journals bursting with inspiration. Once back in their sunny San Francisco studio, they magic up the season's collection, drawing on inspiration from their travels.



The first collection of Tea Germany, Die Blauen Hafen, is already hanging in our shop, and it's love at first sight. Think loads of denim (including some brand new cuts and washes), bold ship graphics, bright pops of red, classic dress silhouettes in fresh now florals, and tons of basics for layering under and over. (Polka dots and stripes, yes please.)



This season Tea Collection has also introduced soft layering basics for Baby: delightfully sweet rompers and tiny dresses are cozier than ever when layered over soft cotton bodysuits and fitted pants.


If this first Fall delivery is any indication, we're in for a stellar season. We're happy to set sail into Fall / Winter with you as travel buddies - here we go!




Memorial Day Weekend Sale!

Wednesday, May 21, 2014


S A L E     S A L E     S A L E     S A L E ! ! ! 

20% off all shoes and swimwear,
plus select Tea items priced between $12-$17.

Friday, May 23 through Monday, May 26. 

Come stock up on hammerhead shark sneakers, glittery rainbow star sandals, anchor print swim trunks, itsy bitsy whale print bikinis, and other summer goodies, all at 20% off. 

See you this weekend!

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This Saturday: A Rose-Scented Tea Collection Shopping Event

Tuesday, May 6, 2014
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" Every year in the town of El-Kelaa M’Gouna, Moroccans celebrate the rose harvest with The Festival of Roses. The souqs are packed with rose-scented gifts that fill the air with their floral fragrances. Children hand out lei garlands, traditional Berber music plays through the streets and a Miss Rose is crowned for her beauty and talents... "

All season long, Tea Collection has been dressing little citizens near and far in clothing inspired by the beautiful country of Morocco, and this Saturday we'll be celebrating Morocco's Festival of Roses with a crafting and shopping event right here in our shop. 

The Desert Rose Swing Dress was a sell-out style at Fiddlesticks.

Bring your little ones in and get them situated at our play table: we'll have fun rose-inspired crafts to keep them happily occupied. And for you, we'll have a basket of paper rose petals: pick one and open it up, and you'll be given either 10, 20, or 30% off your Tea purchase. (Applies to our recently marked-down Tea as well!) If you're extra lucky, you could even get $50 to spend on Tea, or a $500 Tea Shopping Spree!

We hope you'll join us this Saturday, May 10, at 540 Hayes Street. The doors open and the fun starts at 10!

* In-store only. One petal per customer. While supplies last. *

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Dive In!

Tuesday, April 22, 2014

Summer's on the horizon, and here at Fiddlesticks we're sailing right into long sunny days and sparkling aqua waters. In honor of SUN and FUN, we've stocked up on loads of goodies in a nautical theme.



We're carrying a big batch of swimwear this season - all hand-selected in accordance with the Fiddlesticks rules of super cute, super functional, and just a little bit different. Los Angeles-made Lilo Tati swimsuits are as sweet as the little girls who will cannonball into the pool in them: think aqua stripes, yellow ruffles, and the most darling pink and gray whale print you've ever seen. For girls who want to hit the beach in a classic nautical look, we grabbed up a few styles from Toobydoo, our go-to for everything bright and striped: look for navy and white stripes with exuberant pops of yellow (in a one-piece, a tankini, and a bikini, too).


For the boys we have a table-full of board shorts in 500 fun prints (give or take), and rash guards to go on top. This anchor print pair from Egg Baby make us think of summer barbecues and watermelon slices, and Toobydoo's geometric aqua printed trunks are fresh and comfy; don't blame us if he insists on just one more dive (or six) before dinner.

And the cherry on top of our smorgasbord of swimwear? The raddest goggles we've EVER seen. Keeping those bright eyes tear-free has hit a new lever of flashy and fun with Bling 2 O's heart shaped / sprinkle-encrusted / shiny neon menagerie of goggles. If only they came in our size!



We kept the nautical theme going strong in this season's clothing buy, too. From Tea Collection's sea creature-themed graphic tees to Winter Water Factory's all-over anchor print top to Egg's classic chambray jumpsuit to Toobydoo's bold, beachy stripes, there are all sorts of ways to celebrate the sun and the surf.



Did you think we forgot about the toys? Not for a second! Warm up those fins with bathtub fun: we have tiny ducks that float, big friendly blue whales, and lightweight wooden boats from Plan Toys. Did they work up an appetite with all that splashing around? Have a sea-themed meal, complete with a just-for-kids Thomas Paul dish set and very special diver straws (trust us, they'll drink all their milk). 


Wishing you all a happy season of splishing and splashing around! 

P.S. Has the nautical bug - err, fish - bit you too? Come hang out with us on Pinterest; we have a whole nautical board going! 


Celebrity Sighting: The Easter Bunny At Fiddlesticks

Tuesday, April 1, 2014
We promise not to let it go to our heads TOO much, but yesterday we received a visit from a very distinguished customer: the Easter Bunny himself, out doing some market research. In between hops, bounces, and nose wriggles (that rabbit could seriously benefit from a cup of chamomile tea), he pointed out a few of his favorite goodies for Easter basket filling. Read on for his picks (he suggests throwing a few carrots in too, but that's your call).



It's a Fiddlesticks tradition to celebrate holidays with a good stack of picture books, and the Easter Bunny thoroughly approved of our selection (probably because many of them star his aunts and uncles and many, many cousins). However, he laughed so hard at the idea of an Easter Cat that he sneezed six times in a row, which was quite a sight. It could happen, Bunny, you never know. 


No surprise that he was flattered by our homage to classic springtime sweetness: we've got tiny cloth bunnies with heart-shaped buttons for pacifiers, big mama bunnies with bows on their dresses, and decorated tin eggs hiding miniature yellow chicks inside, all from whimsical Danish toy line Maileg.


Our window displays drew the Easter Bunny in in the first place (he was on his way to buy a latte at Blue Bottle, which frankly we really don't think he needed...), and it's no surprise: they're stuffed to the brim with all kinds of Easter fun. We've got kits for decorating Easter eggs,  for sewing Easter sock puppets, for painting wooden bunny boxes, and for painting your face with springtime designs.

We won't deny it: when it comes to stuffing Easter baskets full of chocolate and marshmallows, we're a bit Scroogish. (Are we mixing up our holidays? Anyway.) But we're so fully stocked with non-sugary treats that the Easter Bunny didn't even scold us for the lack of chocolate eggs. We have all kinds of trinkets and treasures for kiddos who love to accessorize - glittery bunny necklaces, brightly-hued, locally made headbands, super-fly kid-sized shades, woven butterfly bracelets, ice cream flavored lip gloss...you get the idea. We have creepy crawly bugs that hop, little jars of stretchy lizards and dinosaur bones, butterflies that flutter and twirl, and real, working microscopes for examining the above specimens. The Easter Bunny especially loved our stash of temporary tattoos (and was slightly peeved that they don't stick to fur).


In conclusion, hop on by and we'll  help you stock up on some Easter-themed fun. (And yes, you bet we got his autograph - that bunny's a legend.)


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